Brand: FirstBank Nigeria • Location: Lagos
The strongest part of this activation was the “human layer” — staff that could explain, guide, and convert curiosity into a simple next step.
Execution notes
- Simple messaging: one key promise, repeated consistently.
- On-ground guidance reduced friction for first-time participants.
What could be done better
- Stronger incentive for completing lead capture (small reward).
- Add a mini “proof wall” (testimonials, stats) to reinforce trust.